The Founding Story
Laura Perna
Founder, Artemis Digital Strategies
Why Artemis exists.
I saw what was happening to my father's company: overspending on marketing, a lack of diversification across platforms, and a reporting structure built around deliverables instead of the revenue metrics that actually made a difference. His company was hurting, and as his daughter, that hurt to see.
Especially since I knew I could do something about it. With my love for technology and the creativeness of marketing, I knew I could combine all of my experience and truly make a difference — not just for him, but for other companies like his.
There are so many companies like his out there. Companies whose employees are more family than workers. Companies fighting to stay above water with the effects of AI and its implications on the market.
My goal is to help companies like my father's, because I know that what they built isn't just a company, or a brand. It's something people depend on to feed their families, put roofs over their heads, pay for weddings and vacations, and create memories with the ones they love.
When times get tough and belts need to be tightened, it doesn't just affect people while they're in the office. It gets taken home to wives, husbands, and children.
So before newer companies with faster technical setups and infrastructure come in to displace these decades-old, family-style businesses, it's my hope to work with them to compete and thrive in this ever-evolving space.